Resolution Web vs. Print

Web graphics and print graphics are very different.  
Images that look good on your computer screen, will likely be much too low resolution for printing.  
Most web graphics are 72dpi and at the size they are on the screen. When you try to enlarge these images for printing, they look blurry.  
This, for most consumers, is unacceptable quality.

THIS IS HOW YOUR PRINTING WILL LOOK, IF YOU SUPPLY 72dpi or 300dpi.

Printed 72 dpi file Printed 300 dpi file
 
72 x 72 = 
5,184
dots per square inch.
300 x 300 = 
90,000
dots per square inch.

FAQ:

But, it looked fine on my computer screen!
Monitors show an image that is transmitted to the human eye by beams of light.
These beams fill in the tiny holes that you don’t see until it’s no longer glowing, ie, printed.  
Monitors display at 72 dpi, but printing requires 300dpi.

Can’t you just enlarge my image?
Yes, but even with the latest version of Photoshop, enlarging will look just as bad as you see above.  
This is why we encourage clients to create your designs at 300 dpi from the beginning.
And, if taking photos, set your camera to the highest possible resolution.

Can you scan my existing printed piece?
Yes, but it will look much blurier than the existing printed piece, and we can not 
manipulate text placed over images.  You will be much happier with images originally 
created on the computer at 300dpi, or providing high-resolution photographs.